CycleBar - Local Marketing Plan 2023

While working with Arrowhead Design Group in early 2023, I assisted CycleBar Spartanburg with creating a six-month local marketing plan with the goal of increasing community engagement and increasing the number of recurring memberships.

Below is the initial document I created for CycleBar in January, detailing their current market, particular goals, and potential collaboration opportunities.

Marketing Strategy - Formal Document.pdf

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While providing monthly reports and suggestions, I worked with the team at CycleBar to brainstorm and generate ideas for local collaboration events quarterly.

Additionally, I assisted their team by:

• performing an internal audit to examine their internal processes and how they may impact their marketing efforts,

• providing content ideas for their social platforms,

• conceptualize class and event ideas to engage current customer-base,

• communicating with other local business and organizations to schedule and plan collaboration events and promotions, and

• consistently researching the market and adjusting marketing tactics accordingly.